Portfolio

Leander Kahney, author of Inside Steve's Brain, gives us an intimate look at how the legendary designer made Apple iconic in his new book, Jony Ive. ***Different and new is relatively easy. Doing something that's genuinely better is very hard.*** -Jony Ive- In 1997, Steve Jobs returned to Apple with the unenviable task of turning around the company he had founded. One night Jobs discovered ..»»

Now in paperback, Philip Delves Broughton. bestselling business author of What They Teach You at Harvard Business School, takes a sideways look at the greatest salespeople in Life's a Pitch. What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is..»»

In The Curve, Nicholas Lovell offers us a new way of doing business and of seeing the world. For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value. The Curve shows us not to be..»»

The Jimmy Choo founder's personal and candid account of her life in the fashion business. When Tamara Mellon's father lent her the money to start a high-end shoe company, he cautioned her: 'Don't let the accountants run your business.' Little did he know. Over the next fifteen years the struggle between 'the suits' and 'the creatives' would dominate, as Tamara Mellon's business savvy and design..»»

What if charisma could be taught? The charisma myth is the idea that charisma is a fundamental, inborn quality-you either have it (Bill Clinton, Steve Jobs, Oprah) or you don't. But that's simply not true, as Olivia Fox Cabane reveals. Charismatic behaviors can be learned and perfected by anyone. Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma dow..»»

Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of 120 million GBP. In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's..»»

The bestselling business book of 2012, now in paperback Michael Woodford was a company man. He'd risen through the ranks of giant Japanese firm Olympus to become CEO. But just weeks into the job in Tokyo he came across allegations of enormous fraud. Yet his every attempt at investigation was blocked. Losing his job, facing a cover up and possible threats to his life, Woodford fled the countr..»»

What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head; the bitter battles as each tried ..»»